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The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam; Ball, Dwayne; Gaeth, Gary J.; Jun, … - In: Journal of Business Research 55 (2002) 3, pp. 237-249
Persistent link: https://www.econbiz.de/10005473400
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Screening for interactions between design factors and demographics in choice-based conjoint
Chakraborty, Goutam; Woodworth, George; Gaeth, Gary J.; … - In: Journal of Business Research 23 (1991) 3, pp. 219-237
Persistent link: https://www.econbiz.de/10005473849
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Screening for interactions between design factors and demographics in choice-based conjoint
Chakraborty, Goutam; Woodworth, George; Gaeth, Gary J.; … - In: Journal of Business Research 24 (1992) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10005474260
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What Do Customers Consider Important in B2B Websites?
CHAKRABORTY, GOUTAM; LALA, VISHAL; WARREN, DAVID - In: Journal of Advertising Research 43 (2003) 01, pp. 50-61
Persistent link: https://www.econbiz.de/10004971896