This paper presents a framework that helps researchers to design and validate both formative and reflective measurement models. The framework draws from the existing literature and includes both theoretical and empirical considerations. Two important examples, one from international business and...

A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not...

This paper examines the National Technology Strategy (Discussion Draft) recently released by the erstwhile Department of Science and Technology from the perspective of existing knowledge and research in the Diffusion of Innovations and New Product Development fields. We argue that there are...

We are interested in the strategic implications of asymmetric competition. Previous work (Carpenter, Cooper, Hanssens and Midgley [CCHM] 1988) has estimated the Nash-equilibrium prices and advertising expenditures for asymmetric market-share models in the extreme cases of no competitive reaction...

We show how genetic algorithms can be used to evolve strategies in oligopolistic markets characterized by asymmetric competition. The approach is illustrated using scanner tracking data of brand actions in a real market. An asymmetric market-share model and a category-volume model are combined...

The effects of the marketing actions of one brand can be distributed among its competitors' market shares in a complex manner. This paper presents and illustrates methods for modeling brand competition and brand strategies in markets where competitive effects can be differentially and...