In the past few decades the topic of Green Economy has become relevant. Many authors have approached this issue from the perspective of large companies, however, the concept of Green Economy could be quite interesting from an SME perspective as well. The aim of this paper is to review the...

This paper analyses the relevant aspects of the transition that must be addressed when companies operating in mature markets change from one sales structure to another. In our specific research context, we try to shed light on the transition between one sales configuration based on...

Meno di un’azienda familiare su quattro supera lo scoglio della prima generazione e solo una su sette raggiunge la seconda generazione. Il passaggio generazionale rappresenta quindi un vero e proprio ostacolo. È un momento critico nella vita di un’azienda, ma può essere una sfida in merito...

Il presente articolo esamina le principali caratteristiche dei piccoli produttori vitivinicoli italiani e le loro politiche di marketing con particolare riferimento alle strategie di aggregazione. L’ autore successivamente ad una revisione della letteratura sul tema delle imprese minori del...

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the...

<em>Small and medium enterprises: state of the art an perspectives in Italy and Europe</em> - The article focuses on the role attributed to the Internet by small and medium enterprises. In 2004, 2006, and 2007 the author investigated a sample of companies belonging to the main economic sectors. Regarding...

<p> This paper explores the internationalization process of the Italian SMEs, and aims to investigate their behaviour in the international contexts to ultimately outline general modelsable to optimize their peculiarities.The empirical study firstly examines 546 SMEs along their...</p>

La crisi economica internazionale ha modificato struttura e tendenze di molti mercati. Pochi sono gli studi finora condotti sulle conseguenze per le funzioni di marketing e di vendita. Questo articolo presenta i risultati di un’indagine svolta presso un campione di medie imprese, rivolta a...