Global account management (GAM), a collaborative process between a multinational customer and a multinational supplier by which the worldwide buying-selling activities are centrally coordinated between the two organizations, has become a critical task for many multinational corporations. A...

Global account management (GAM) has become a vital part of many multinational enterprises’ global marketing. Yet little is known about successful GAM strategies. In this study, we conceptualize GAM strategies, and develop and empirically test an integrated theoretical model that links GAM...

Brands have become increasingly important as a foundation for competitive strategy. Unfortunately, although brand managers are responsible for brand strategy development and execution, little is known about what makes a brand manager effective. A model is developed to understand what intangible...

Pay-what-you-want pricing mechanisms increasingly are popular among practitioners and interesting to marketing researchers. Prior research only examines strategies in which consumers choose any price without guidance from the firm. Firms currently use several external reference price strategies...

On Monday, May 12, 2008, a devastating mega-earthquake of magnitude 8.0 struck the Wenchuan area, northwestern Sichuan Province, China. The focal mechanism of the earthquake was successive massive rock fracturing 15 km in depth at Yingxiu. Seismic analysis confirms that the major shock occurred...

An Ms7.0 earthquake, focal depth 13 km, struck Lushan on April 20, 2013, caused 196 deaths and 21 missing, 13,484 injuries, and affected more than two million people. A field investigation was taken immediately after the quake, and the induced hazards were analyzed in comparison with the...