Significant research has focused on the market orientation concept and its antecedents in recent years. Nevertheless, the market orientation research provides little information concerning the effects of national cultural values on the market orientation of companies. The conceptual framework...

A major goal of scientific disciplines is to build cumulative knowledge across numerous lines of inquiry. Traditionally, attempts to summarize the findings of these different lines of inquiry have been achieved through narrative and integrative reviews. The advent of meta-analysis in the late...

<em>La propensione al comportamento imitativo delle imprese: una revisione critica</em> - What drives imitation among firms? A literature review by Andrea Ordanini, Gaia Rubera, Robert De Fillippi The management literature is paying increasing attention to the phenomena of imitation. However, there are...

Extending our understanding of the effects of perceived product creativity, this study contributes to the literature by empirically investigating the influence of cultural values on the relationship between the creativity dimensions of novelty and meaningfulness and intention to buy. Schwartz's...

Loyalty reward programs play an important strategic role attracting and retaining customers. Surprisingly, reward redemptions receive minimal research attention. Despite widespread reward program offerings, evidence suggests customers increasingly abandon them due to controlling (restrictive)...

It is clear that customer-to-customer contact through informal social networking and more formal company-sponsored platforms, such as discussion forums, is an increasingly integral element in building brand communities. There are many benefits to this interaction, such as nurturing brand...