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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10004817061
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On brand
Olins, Wally - 2003
Persistent link: https://www.econbiz.de/10004788082
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Hoffmann's Stärke : zur Werbegeschichte eines Markenartikels
Eller-Studzinsky, Bettina - 2004
Persistent link: https://www.econbiz.de/10004801637
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What's in a name? : Advertising and the concept of brands
Jones, John Philip; Slater, Jan S. - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004772799
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004775370
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004778340
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The mental world of brands : mind, memory, and brand success
Franzen, Giep; Bouwman, Margot - 2001
Persistent link: https://www.econbiz.de/10004778762
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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael - 2003
Persistent link: https://www.econbiz.de/10004780975
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Moment of truth : redefining the CEO's brand management agenda
Bauer, Andreas (contributor) - 2006
Persistent link: https://www.econbiz.de/10004843810
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106