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Statistical analysis of management data
Gatignon, Hubert
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2010
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2. ed.
Persistent link: https://www.econbiz.de/10004949897
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2
Statistical analysis of management data
Gatignon, Hubert
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2003
Persistent link: https://www.econbiz.de/10004780930
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3
Competition as a moderator of the effect of advertising on sales
Gatignon, Hubert
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1984
Persistent link: https://www.econbiz.de/10004130731
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4
A dynamic model for planning communications expenditures for an industrial product
Gopalakrishna, Srinath
;
Chatterjee, Rabikar
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1990
Persistent link: https://www.econbiz.de/10004111320
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Markstrat : a marketing strategy game : participants manual
Larréché, Jean-Claude
;
Gatignon, Hubert
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1977
Persistent link: https://www.econbiz.de/10009603496
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6
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
;
Robertson, Thomas S.
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1987
Persistent link: https://www.econbiz.de/10004147406
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7
New products and services development
Gatignon, Hubert
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10008756733
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8
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
Gatignon, Hubert
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contributor
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2004
Persistent link: https://www.econbiz.de/10004797994
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9
Marketing
Eliashberg, Jehoshua
(
contributor
)
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1993
Persistent link: https://www.econbiz.de/10004156500
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10
Optimal positioning of new product concepts
Eliashberg, Jehoshua
;
Manrai, Ajay
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1990
Persistent link: https://www.econbiz.de/10004126600
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