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Strategic thinking : an executive perspective
De Kluyver, Cornelis A. - 2000
Persistent link: https://www.econbiz.de/10004557836
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Strategy : a view from the top ; (an executive perspective)
De Kluyver, Cornelis A.; Pearce, John A. - 2009 - 3. ed. Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004931082
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Strategy : a view from the top (an executive perspective)
De Kluyver, Cornelis A.; Pearce, John A. - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10008910982
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Strategy : a view from the top
De Kluyver, Cornelis A.; Pearce, John A. - 2003
Persistent link: https://www.econbiz.de/10004766578
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Strategy : a view from the top (an executive perspective)
De Kluyver, Cornelis A.; Pearce, John A. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004851206
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Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W. (contributor) - 2009 - New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
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Marketing messbar machen : die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte
Farris, Paul W. (contributor) - 2007
Persistent link: https://www.econbiz.de/10008750297
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The profit impact marketing strategy : retrospect and prospects
Farris, Paul W. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004796257
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Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004073357
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The advertising controversy : evidence on the economic effects of advertising
Albion, Mark S.; Farris, Paul - 1981
Persistent link: https://www.econbiz.de/10004602208