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Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W. (contributor) - 2009 - New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
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Marketing messbar machen : die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte
Farris, Paul W. (contributor) - 2007
Persistent link: https://www.econbiz.de/10008750297
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The profit impact marketing strategy : retrospect and prospects
Farris, Paul W. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004796257
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Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004073357
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The advertising controversy : evidence on the economic effects of advertising
Albion, Mark S.; Farris, Paul - 1981
Persistent link: https://www.econbiz.de/10004602208
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Using an nonlinear response function in estimating advertising's carry-over effects
Farris, Paul - 1978
Persistent link: https://www.econbiz.de/10004723737
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Advertising intensity in consumer ggods marketing : an analysis of variations in advertising-to-sales ratios
Farris, Paul - 1976 - [Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004838926
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Cases in advertising and promotion management
Quelch, John Anthony (contributor); Farris, Paul (contributor) - 1991 - 3. ed.
Persistent link: https://www.econbiz.de/10004111635