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Introduction to marketing : a step-by-step guide to all the tools of marketing
Lancaster, Geoffrey A.; Reynolds, Paul - 2003 - 1. Indian ed.
Persistent link: https://www.econbiz.de/10004894764
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Selling and sales management
Jobber, David; Lancaster, Geoffrey - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009543775
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Strategic marketing planning and evaluation
Lancaster, Geoffrey; Massingham, Lester - 1996
Persistent link: https://www.econbiz.de/10004312226
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Encyclopedia of strategic management
Lancaster, Geoffrey (contributor);  … - 1. ed.
Persistent link: https://www.econbiz.de/10004362505
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Marketing
Lancaster, Geoffrey; Reynolds, Paul - 1998
Persistent link: https://www.econbiz.de/10004377162
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Marketing management
Lancaster, Geoffrey; Massingham, Lester - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004377275
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Essentials of marketing : text and cases
Lancaster, Geoffrey; Massingham, Lester - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378003
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Marketing management
Lancaster, Geoffrey; Massingham, Lester - 1993
Persistent link: https://www.econbiz.de/10004182159
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Marketing fundamentals
Lancaster, Geoffrey; Withey, Frank - 1994
Persistent link: https://www.econbiz.de/10004204870
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Marketing
Lancaster, Geoffrey; Reynolds, Paul - 1995
Persistent link: https://www.econbiz.de/10004249679