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Markenerosion : Eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia - 2010
Persistent link: https://www.econbiz.de/10008689534
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Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009140019
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Differentiate or die : survival in our era of killer competition
Trout, Jack; Rivkin, Steve - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004901184
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Differentiate or die : survival in our era of killer competition
Trout, Jack; Rivkin, Steve
Persistent link: https://www.econbiz.de/10004594575
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Materialien zu den Grundlagen des Marketing
Meyer, Paul W.
Persistent link: https://www.econbiz.de/10004042916
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The right sensory mix : targeting consumer product development scientifically
Derval, Diana - 2010
Persistent link: https://www.econbiz.de/10009599803
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Discrete choice theory of product differentiation
Anderson, Simon P.; Palma, André de; Thisse, … - 1992
Persistent link: https://www.econbiz.de/10004148634
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Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith; Koners, Ursula - 2011
Persistent link: https://www.econbiz.de/10009414614
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Marketing and consumer research in the public interest
Hill, Ronald Paul (contributor) - 1996
Persistent link: https://www.econbiz.de/10004305470