Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"usbk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effective radio advertising :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Humor
1
Werbung
1
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
2
Language
All
English
2
Undetermined
2
Author
All
Weinberger, Marc G.
3
Campbell, Leland
1
Gulas, Charles S.
1
Petroshius, Susan M.
1
Westin, Stuart A.
1
Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
17
OLC EcoSci
8
Other ZBW resources
5
RePEc
4
BASE
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer evaluation and response to philanthropic advertising
Campbell, Leland
-
1992
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004380682
Saved in:
2
Twenty years of women in magazine advertising
Weinberger, Marc G.
;
Petroshius, Susan M.
;
Westin, Stuart A.
-
1979
Persistent link: https://www.econbiz.de/10004138055
Saved in:
3
Humor in advertising : a comprehensive analysis
Gulas, Charles S.
-
2006
Persistent link: https://www.econbiz.de/10004879736
Saved in:
4
Services and goods : a laboratory study of informational influences
Weinberger, Marc G.
-
1976
-
[Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004841748
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
