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Practical segmentation : a fund raising example
BEIK, LELAND L. - 1978
Persistent link: https://www.econbiz.de/10004727257
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Fundamentals of marketing research
Smith, Scott M.; Albaum, Gerald S. - 2005
Persistent link: https://www.econbiz.de/10004802110
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Multidimensional scaling : concepts and applications
Green, Paul E.; Carmone, Frank J.; Smith, Scott M. - 1989
Persistent link: https://www.econbiz.de/10004122575
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Marketing communications : a European perspective
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10004956662
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Marketing communications : a European perspective
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004876211
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Marketing communications
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2001
Persistent link: https://www.econbiz.de/10004777703
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Foundations of marketing communications : a European perspective
De Pelsmacker, Patrick - 2005
Persistent link: https://www.econbiz.de/10004831679
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Marketing communications
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004454098