Narrow search
Showing 1 - 3 of 3
Cover Image
A strategic framework for developing and assessing political, social issue and corporate image advertising
Reynolds, Thomas J.; Westberg, Steven J.; Olson, Jerry C. - 1994
Persistent link: https://www.econbiz.de/10004566090
Cover Image
A strategic approach to measuring advertising effectiveness
Reynolds, Thomas J.; Olson, Jerry C.; Rochon, John P. - 1994
Persistent link: https://www.econbiz.de/10004566093
Cover Image
Understanding consumer decision making : the means end approach to marketing and advertising strategy
Reynolds, Thomas J. (contributor) - 2001
Persistent link: https://www.econbiz.de/10004598448