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Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
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2011
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7. ed., global ed.
Persistent link: https://www.econbiz.de/10004953514
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2
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
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6. ed.
Persistent link: https://www.econbiz.de/10004873017
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3
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2004
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004792035
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4
Essentials of services marketing
Lovelock, Christopher H.
;
Wirtz, Jochen
;
Chew, Patricia
-
2009
Persistent link: https://www.econbiz.de/10004926090
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