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Designing successful transorganizational marketing alliances
Achrol, Ravi S.; Scheer, Lisa K.; Stern, Louis - 1990
Persistent link: https://www.econbiz.de/10004245128
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Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath; Williams, Jerome D. - 1990
Persistent link: https://www.econbiz.de/10004111318
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A dynamic model for planning communications expenditures for an industrial product
Gopalakrishna, Srinath; Chatterjee, Rabikar - 1990
Persistent link: https://www.econbiz.de/10004111320
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2002 AMA Winter Educators' Conference : [held February 22 - 25, 2002, at ... Austin, Tex.]
Evans, Kenneth R. (contributor) - Winter Educators' Conference <2002, Austin, Tex.> - 2002
Persistent link: https://www.econbiz.de/10004789602