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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004396889
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 1997
Persistent link: https://www.econbiz.de/10004198329
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The comprehension and miscomprehension of print communications : an investigation of mass media magazines
Jacoby, Jacob; Hoyer, Wayne D. - 1987
Persistent link: https://www.econbiz.de/10004553673
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2010 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004935997
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009635498