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Proceedings of the Annual Conference of the Academy of Marketing Science : Tampa, Fl., May 16 - 28, 2005
Spotts, Harlan E. (contributor) - In: Developments in marketing science 38 (2005)
Persistent link: https://www.econbiz.de/10004844996
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Effective radio advertising : [a guide to winning customers with targeted campaigns and creative commercials]
Weinberger, Marc G.; Campbell, Leland; Brody, Beth - 1994 - 1. print.
Persistent link: https://www.econbiz.de/10004313144
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Twenty years of women in magazine advertising
Weinberger, Marc G.; Petroshius, Susan M.; Westin, Stuart A. - 1979
Persistent link: https://www.econbiz.de/10004138055
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Humor in advertising : a comprehensive analysis
Gulas, Charles S. - 2006
Persistent link: https://www.econbiz.de/10004879736
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Services and goods : a laboratory study of informational influences
Weinberger, Marc G. - 1976 - [Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004841748