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Consumer behavior
Mowen, John C. - 1995 - 4. ed.
Persistent link: https://www.econbiz.de/10004308119
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Further Information on consumer perceptions of product recalls
Mowen, John C. - 1980
Persistent link: https://www.econbiz.de/10004648894
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Consumer behavior
Mowen, John C. - 1990 - 2. ed., 3. print.
Persistent link: https://www.econbiz.de/10004127982
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Consumer behavior
Mowen, John C.; Minor, Michael - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10004379838
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Product Recall Communications : the effects of source, media, and social responsibility information
Jolly, David W.; Mowen, John C. - 1981
Persistent link: https://www.econbiz.de/10004563730
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The 3M model of motivation and personality : theory and empirical applications to consumer behavior
Mowen, John C. - 2000
Persistent link: https://www.econbiz.de/10004582419
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The art of high stakes decision-making : tough calls in a speed-driven world
Murnughan, John Keith; Mowen, John C. - 2002
Persistent link: https://www.econbiz.de/10004692802
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Product Recalls: avoid beheading the messenger of bad news
Wiener, Joshua L.; Mowen, John C. - 1985
Persistent link: https://www.econbiz.de/10004759624
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The Product Defect : managerial considerations and consumer implications
Mowen, John C.; Ellis, Hal W. - 1981
Persistent link: https://www.econbiz.de/10004663772
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Consumer behavior : a framework
Mowen, John C.; Minor, Michael - 2001 - 1. ed.
Persistent link: https://www.econbiz.de/10004747664