Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
John C. Mowen; Xiang Fang; Kristin Scott
| Year of publication: |
2010
|
|---|---|
| Authors: | Mowen, John C. ; Fang, Xiang ; Scott, Kristin |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1744-1762
|
| Subject: | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziale Werte | Social values | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008773204