Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Brad D. Carlson; John C. Mowen and Xiang Fang
| Year of publication: |
2009
|
|---|---|
| Authors: | Carlson, Brad D. ; Mowen, John C. ; Fang, Xiang |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 8, p. 689-713
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology | Weltanschauung | Faktorenanalyse | Factor analysis | Regressionsanalyse | Regression analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867767