Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations
| Year of publication: |
2009
|
|---|---|
| Authors: | Carlson, Brad D. ; Mowen, John C. ; Fang, Xiang |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 8, p. 689-713
|