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What is brand equity, anyway? : selected papers on brands and advertising
Feldwick, Paul - 2002
Persistent link: https://www.econbiz.de/10004578156
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt - 2003
Persistent link: https://www.econbiz.de/10004712703
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Creating images and the psychology of marketing communication
Kahle, Lynn R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878293
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The behavioral economics of brand choice
Foxall, Gordon R. (contributor) - 2007
Persistent link: https://www.econbiz.de/10004889016
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Product experience
Schifferstein, Hendrik Nicolaas (contributor) - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004897145
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Building brands & believers : how to connect with consumers using archetypes
Wertime, Kent - 2002
Persistent link: https://www.econbiz.de/10004766255
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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes
Trappey, Randolph J. - 2005
Persistent link: https://www.econbiz.de/10004821088
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Brand hijack : marketing without marketing
Wipperfürth, Alex - 2005
Persistent link: https://www.econbiz.de/10004824911
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The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John; Lebar, Ed - 2008 - 1. ed., HB print.
Persistent link: https://www.econbiz.de/10004921372