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Explanatory and predictive models of consumer behavior
Roberts, John; Lilien, Gary L. - 1992
Persistent link: https://www.econbiz.de/10004147260
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Shopper Marketing
Shankar, Venkatesh - 2011
Persistent link: https://www.econbiz.de/10009617853
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How many dollars for industrial advertising? : Research in progress (ADVISOR project)
Lilien, Gary L. - 1974 - Rev. November 1974
Persistent link: https://www.econbiz.de/10004191152
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Government Support for new technologies : theory and application to photovoltaics
Lilien, Gary L. - 1982
Persistent link: https://www.econbiz.de/10004649263
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Market Diffusion and the effect of demonstrations : a study of the Denver Metro Passive Solar Home Program
Lilien, Gary L. - 1981
Persistent link: https://www.econbiz.de/10004649273
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Modeling the role of risk-adjusted utility in the diffusion of innovation
Lattin, James M.; Roberts, John H. - 1988 - Rev.
Persistent link: https://www.econbiz.de/10004781073
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The online medium and customer price sensitivity
Shankar, Venkatesh; Rangaswamy, Arvind; Pusateri, Michael
Persistent link: https://www.econbiz.de/10004595255
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Handbook of marketing strategy
Shankar, Venkatesh (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009635474
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Marketing for the hospitality industry
Roberts, John - 1993
Persistent link: https://www.econbiz.de/10004204611
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Organisation de l'entreprise moderne, performance et croissance
Roberts, John - 2008
Persistent link: https://www.econbiz.de/10004910439