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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004755166
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Pricing : making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10004654332
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Pricing : making profitable decisions
Monroe, Kent B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004133365
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The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review
Rao, Akshay R.; Monroe, Kent B. - 1989
Persistent link: https://www.econbiz.de/10004197358
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Legends in marketing
Monroe, Kent B.
Persistent link: https://www.econbiz.de/10009362909
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A Method for determining product line prices with end-price constraints
Monroe, Kent B. - 1969
Persistent link: https://www.econbiz.de/10004846416