An appraisal of behavioral price research (part 1) : price as a physical stimulus
Lillian L. Cheng; Kent B. Monroe
| Year of publication: |
2013
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|---|---|
| Authors: | Cheng, Lillian L. ; Monroe, Kent B. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 3, p. 103-129
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| Subject: | Behavioral price research | Reference price | Differential price threshold | Absolute price threshold | Acceptable price range | Price information processing | Numerical cognition | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187208