Examining the application of behavioral price research in business-to-business markets
Kent B. Monroe; Veli-Matti Rikala; Outi Somervuori
| Year of publication: |
2015
|
|---|---|
| Authors: | Monroe, Kent B. ; Rikala, Veli-Matti ; Somervuori, Outi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 47.2015, p. 17-25
|
| Subject: | Behavioral price research | Reference price | Differential price thresholds | Perceived value | Perception | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preistheorie | Price theory | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313581