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Variety seeking in product choice behavior : theory with applications in the food domain
Trijp, Hans van - 1995
Persistent link: https://www.econbiz.de/10004245909
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Markets, marketing and developing countries : where we stand and where we are heading
Trijp, Hans van (contributor) - 2010
Persistent link: https://www.econbiz.de/10008637539
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Verbraucherinformation in Bildschirmtext : Möglichkeiten und Grenzen
Grunert, Klaus G. - 1984
Persistent link: https://www.econbiz.de/10004019487
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Informationsverarbeitungsprozesse bei der Kaufentscheidung : ein gedächtnispsychologischer Ansatz
Grunert, Klaus G. - 1982
Persistent link: https://www.econbiz.de/10004019493
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Werbung, ihre gesellschaftliche und ökonomische Problematik
Grunert, Klaus G.; Stupening, Eduard - 1981
Persistent link: https://www.econbiz.de/10004008872
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ABRUFINFORMATION : EINSATZMOEGLICHKEITEN U. UNTERSUCHUNGSDESIGN / IN ZSARB. MIT KONRAD DEDLER ..
Grunert, Klaus G. - 1982
Persistent link: https://www.econbiz.de/10004009550
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A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings
Grunert, Klaus G.; Grunert, Suzanne C. - 1994
Persistent link: https://www.econbiz.de/10004242108
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Consumer behaviour and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10004139505