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Readings in strategic marketing : analysis, planning, and implementation
Weitz, Barton A. (contributor); Wensley, Robin (contributor) - 1988
Persistent link: https://www.econbiz.de/10009603736
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Marketing : concepts and strategies
Dibb, Sally (contributor) - 1994 - 2. European ed.
Persistent link: https://www.econbiz.de/10004571838
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Marketing planning : a workbook for marketing managers
Dibb, Sally; Simkin, Lyndon - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004901313
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Marketing essentials
Dibb, Sally; Simkin, Lyndon - 2009
Persistent link: https://www.econbiz.de/10004936412
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Market segmentation success : making it happen!
Dibb, Sally; Simkin, Lyndon - 2007
Persistent link: https://www.econbiz.de/10004897051
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Marketing briefs : a revision and study guide
Dibb, Sally; Simkin, Lyndon - 2001
Persistent link: https://www.econbiz.de/10004779084
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Marketing : concepts and strategies
Dibb, Sally (contributor) - 2001 - 4. European ed.
Persistent link: https://www.econbiz.de/10004670415
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The marketing casebook : cases and concepts
Dibb, Sally - 2002 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004799701
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Marketing briefs : a revision and study guide
Dibb, Sally; Simkin, Lyndon - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004284482
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The market segmentation workbook : target marketing for marketing managers
Dibb, Sally; Simkin, Lyndon - 1996
Persistent link: https://www.econbiz.de/10004301750