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The effect of brand repositioning on memory for advertising information
Heckler, Susan Elizabeth; Keller, Kevin Lane; Houston, … - 1993
Persistent link: https://www.econbiz.de/10004204367
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Marketing
Bovée, Courtland L.; Thill, John V. - 1995 - 2. ed.
Persistent link: https://www.econbiz.de/10004244847
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010 - [Repr.]
Persistent link: https://www.econbiz.de/10004950309
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Marketing ethics : an international perspective
Schlegelmilch, Bodo B. - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10004367537
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The new role of regional management
Ambos, Björn; Schlegelmilch, Bodo - 2009
Persistent link: https://www.econbiz.de/10004949787
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Customer Relationship Management im Internet : Grundlagen und Werkzeuge für Manager
Kreuz, Peter; Förster, Anja; Schlegelmilch, Bodo - 2001
Persistent link: https://www.econbiz.de/10004680863
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Do corporate codes of ethics reflect national character? : Evidence from Europe and the United States
Langlois, Catherine C.; Schlegelmilch, Bodo - 1989
Persistent link: https://www.econbiz.de/10004102740
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10004609222