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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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The effects of sequential introduction of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1991
Persistent link: https://www.econbiz.de/10004185850
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004954631
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2003
Persistent link: https://www.econbiz.de/10004457807
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Conceptualizing, measuring, and managing customer based brand equity
Keller, Kevin Lane - 1991
Persistent link: https://www.econbiz.de/10004143508
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004778340
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Branding and brand equity
Keller, Kevin Lane - 2002
Persistent link: https://www.econbiz.de/10004779681
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10004056904
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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10004922604