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Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D. - 2010
Persistent link: https://www.econbiz.de/10004318992
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Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D. - 1991
Persistent link: https://www.econbiz.de/10004087657
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. (contributor) - 1983 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004553720
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Foundations of marketing theory : toward a general theory of marketing
Hunt, Shelby D. - 2002 - [4. ed.]
Persistent link: https://www.econbiz.de/10004747566
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Controversy in marketing theory : for reason, realism, truth, and objectivity
Hunt, Shelby D. - 2003
Persistent link: https://www.econbiz.de/10004778531