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Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10004611154
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Customer equity: measurement, management and research opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
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2007
Persistent link: https://www.econbiz.de/10004951121
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Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1990
Persistent link: https://www.econbiz.de/10004076310
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