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Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378727
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2010 - 6. ed., global ed.
Persistent link: https://www.econbiz.de/10004944627
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004890670
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Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009346013
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2004 - 4. ed., international ed.
Persistent link: https://www.econbiz.de/10004775524
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Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed.
Persistent link: https://www.econbiz.de/10004457851
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 1998
Persistent link: https://www.econbiz.de/10004362723
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004557815
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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
Kamakura, Wagner A.; Russell, Gary J. - 1991
Persistent link: https://www.econbiz.de/10004134432