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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10004897028
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The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
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Persuasion in advertising
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2004
Persistent link: https://www.econbiz.de/10004663708
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The phenomenon of political marketing
O'Shaughnessy, Nicholas Jackson - 1990
Persistent link: https://www.econbiz.de/10004121939
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Politics and propaganda : weapons of mass seduction
O'Shaughnessy, Nicholas Jackson - 2004
Persistent link: https://www.econbiz.de/10004821310
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Competitive marketing : a strategic approach
O'Shaughnessy, John - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009602803
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Explaining buyer behavior : central concepts and philosophy of science issues
O'Shaughnessy, John - 1992
Persistent link: https://www.econbiz.de/10004137989
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Competitive marketing
O'Shaughnessy, John - 3. ed.
Persistent link: https://www.econbiz.de/10004322925
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Interpretation in social life, social science, and marketing
O'Shaughnessy, John - 2009
Persistent link: https://www.econbiz.de/10004937401
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Competitive marketing : a strategic approach
O'Shaughnessy, John - 1984
Persistent link: https://www.econbiz.de/10004618816