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Media research methods : measuring audiences, reactions and impact
Gunter, Barrie - 2000
Persistent link: https://www.econbiz.de/10004000864
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Understanding the older consumer : the grey market
Gunter, Barrie - 1998
Persistent link: https://www.econbiz.de/10004367323
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Television and the fear of crime
Gunter, Barrie - 1987
Persistent link: https://www.econbiz.de/10004040700
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Violence on television : what the viewers think
Gunter, Barrie; Wober, Mallory - 1988
Persistent link: https://www.econbiz.de/10009585891
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Television and children : program evaluation, comprehension, and impact
Clifford, Brian R.; Gunter, Barrie; MacAleer, Jill L. - 1995
Persistent link: https://www.econbiz.de/10004244438
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Consumer profiles : an introduction to psychographics
Gunter, Barrie; Furnham, Adrian - 1992
Persistent link: https://www.econbiz.de/10004139121
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The reactive viewer : a review of research on audience reaction measurement
Gunter, Barrie; Wober, Mallory - 1992
Persistent link: https://www.econbiz.de/10004141990
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Corporate assessment : auditing a company's personality
Furnham, Adrian; Gunter, Barrie - 1993
Persistent link: https://www.econbiz.de/10004177966
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Biodata : biographical indicators of business performance
Gunter, Barrie; Furnham, Adrian; Drakeley, Russell - 1993
Persistent link: https://www.econbiz.de/10004178872
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Children as consumers : a psychological analysis of the young people's market
Gunter, Barrie; Furnham, Adrian - 1998
Persistent link: https://www.econbiz.de/10004351580