Narrow search
Showing 1 - 10 of 13
Cover Image
The activated self in consumer behavior : a cognitive structure perspective
Walker, Beth A.; Olson, Jerry C. - 1993
Persistent link: https://www.econbiz.de/10004566088
Cover Image
Exploring the structural characteristics of consumers' knowledge
Walker, Beth A.; Celsi, Richard; Olson, Jerry - 1986
Persistent link: https://www.econbiz.de/10004754244
Cover Image
Universal product code : price removal and consumer behavior in supermarkets
Harrell, Gilbert D.; Hutt, Michael D.; Allen, John William - 1976
Persistent link: https://www.econbiz.de/10004008948
Cover Image
Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10004553046
Cover Image
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10004355831
Cover Image
Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004899585
Cover Image
Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2010 - 10. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004931632
Cover Image
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10004731385
Cover Image
The new product selection process of retail buying committees : an analysis of group decision-making
Hutt, Michael D. - 1975
Persistent link: https://www.econbiz.de/10004852749
Cover Image
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 2004 - 8. ed.
Persistent link: https://www.econbiz.de/10004791639