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Making meaning : how successful businesses deliver meaningful customer experiences
Diller, Stephen; Shedroff, Nathan; Rhea, Darrel - 2006
Persistent link: https://www.econbiz.de/10004863461
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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007
Persistent link: https://www.econbiz.de/10004891439
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Marketing services : competing through quality
Berry, Leonard L.; Parasuraman, Ananthanarayanan - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004126790
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Dienstleistungen als Absatzobjekt
Engelhardt, Werner Hans; Kleinaltenkamp, Michael; … - 1992
Persistent link: https://www.econbiz.de/10004131319
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Service-Marketing
Berry, Leonard L.; Parasuraman, A. - 1992
Persistent link: https://www.econbiz.de/10004137302
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004138658
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Next operation as customer (NOAC) : how to improve quality, cost and cycle time in service operations
Bhote, Keki R. - 1991
Persistent link: https://www.econbiz.de/10004102618
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Dienstleistungsmarketing : Erkenntnisse und praktische Beispiele
Meyer, Anton - 1990 - 4. Aufl.
Persistent link: https://www.econbiz.de/10004107232
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Dienstleistungen als strategisches Element eines Technologie-Marketing
Zerr, Konrad; Jugel, Stefan - 1989
Persistent link: https://www.econbiz.de/10004108364