Value merchants : demonstrating and documenting superior value in business markets
James Anderson ; Nirmalya Kumar ; James A. Narus
| Year of publication: |
2007
|
|---|---|
| Authors: | Anderson, James C. ; Kumar, Nirmalya ; Narus, James A. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Marketing | Wert | Sales-promotion | Marktanalyse | Industrial marketing | Sales promotion | Purchasing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 219 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-422-10335-8 ; 978-1-422-10335-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004891439