SPECIAL REPORT - BECOME A VALUE MERCHANT - The authors of Value Merchants share their plan for avoiding the pricing trap and prospering in modern-day markets.
| Year of publication: |
2008
|
|---|---|
| Authors: | Anderson, James C. ; Kumar, Nirmalya ; Narus, James A. |
| Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 160.2008, 3, p. 20-23
|