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1985
Werbung
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Advertising effects
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1986
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Batra, Rajeev
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Ray, Michael L.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 432-468
Persistent link: https://www.econbiz.de/10001019231
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