Muhammad Awan, Hayat; Shahzad Bukhari, Khuram; Iqbal, Anam - In: Journal of Islamic Marketing 2 (2011) 3, pp. 203-224
Purpose – The purpose of this paper is to investigate the service quality and its relationship to customer satisfaction among the customers of conventional banks and Islamic banks. A modified SERVQUAL scale is utilized to ascertain the functional dimensions of service quality specific to the...
