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Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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