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Innovation diffusion models of new product acceptance : [based on ... a conference on advances in innovation diffusion models held in October 1983 at Harvard Univ.]
Mahajan, Vijay
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004561875
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2
New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004604980
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3
Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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4
Shedding light on the CMO revolving door : a study of the antecedents of chief marketing officer turnover
Nath, Pravin
;
Mahajan, Vijay
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 93-118
Persistent link: https://www.econbiz.de/10011637156
Saved in:
5
Innovation diffusion models of new product acceptance
Mahajan, Vijay
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10013452366
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