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Absatz
Marketing
35
Theory
35
Theorie
34
Consumer behaviour
33
Konsumentenverhalten
33
Marktforschung
19
Beziehungsmarketing
18
Relationship marketing
18
Market research
15
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12
Marketing management
12
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12
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12
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12
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12
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9
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9
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9
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9
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9
Wirtschaftsmodell
9
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8
Customer satisfaction
8
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8
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8
Pharmaceuticals
8
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8
Pricing strategy
8
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8
Verkaufsförderung
8
Arzneimittel
7
Brand management
7
Customer integration
7
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7
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7
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English
7
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Leeflang, Peter
7
Koerts, J.
3
Leeflang, P. S. H.
3
Naert, Philippe A.
2
Bijmolt, Tammo H. A.
1
Drechsler, Salome
1
Fischer, Marc
1
Heerde, H. J. van
1
Naert, P. A.
1
Natter, Martin
1
Reuyl, Jan C.
1
Verhoef, Peter C.
1
Wittink, Dick R.
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European journal of marketing : EJM
2
Economisch statistische berichten : ESB
1
Esomar congress
1
Quantitative marketing and economics : QME
1
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
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ECONIS (ZBW)
10
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1
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
2
Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
3
Mathematical models in marketing : A survey , the stage of development, some extensions and applications
Leeflang, Peter
-
1974
Persistent link: https://www.econbiz.de/10000112766
Saved in:
4
Modelling markets : bibliography & review
Leeflang, Peter
(
contributor
);
Koerts, J.
(
contributor
); …
-
1976
Persistent link: https://www.econbiz.de/10000664604
Saved in:
5
Estimating the parameters of market share models at different levels of aggregation with examples from the German cigarette industry
Leeflang, Peter
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002236036
Saved in:
6
Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
Saved in:
7
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
8
Modelling and marketing : two important concepts and the connection between them
Leeflang, P. S. H.
;
Koerts, J.
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10002236111
Saved in:
9
Plaatsbeppaling van marketing
Leeflang, P. S. H.
;
Koerts, J.
- In:
Economisch statistische berichten : ESB
55
(
1970
)
Persistent link: https://www.econbiz.de/10002236118
Saved in:
10
Implementation of marketing models
Leeflang, P. S. H.
;
Naert, P. A.
- In:
Esomar congress
(
1978
),
pp. 691-721
Persistent link: https://www.econbiz.de/10003637983
Saved in:
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