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Absatztechnik
Consumer behaviour
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17.02.1985
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Capon, Noel
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Journal of marketing
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A model and methodology for the development of consumer information programs
Capon, Noel
;
Lutz, Richard J.
- In:
Journal of marketing
43
(
1979
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10001975917
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