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Accessibility–diagnosticity
Consumer behaviour
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Advertising effects
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Brand image
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Markenimage
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Sportmarketing
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USA
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Zahlungsbereitschaftsanalyse
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advertising
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distraction
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Journal of business ethics : JOBE
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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