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Consumer behaviour
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brand love
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European journal of marketing
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ECONIS (ZBW)
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Brand addiction : wow! or woe?
Junaid, Muhammad
;
Akram, Umair
;
Hussain, Khalid
- In:
International journal of quality and service sciences
16
(
2024
)
2
,
pp. 324-328
Persistent link: https://www.econbiz.de/10015078702
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Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
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