Jayarathne, P. G. S. Amila; Chathuranga, B. T. K.; … - In: South Asian journal of marketing 4 (2023) 1, pp. 51-73
Purpose - This study aims to investigate the motives of mobile payment adoption from both customers’ and retailers’ perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts....
