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It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie
;
Feiereisen, Stephanie
;
Storey, Chris
; …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
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